Middletown Plaza
Retail Shopping Center in Middleton, NJ
This highly visible center in Middletown, NJ, is located at the NE corner of Route 35, with 41,000+ VPD and Harmony Rd with 10,000+ VPD. The trade area surrounding the center is densely populated with 61,000+ people and an average household income of $145,000+ within a 3-mile radius.
The completed redevelopment transformed the former Walgreens and Party Fair into a 12,000-square-foot Trader Joe's, along with additional retail. Key upgrades included refreshed façades, enhanced landscaping, new pylon signage, improved trash enclosures and extensive repaving. This revitalization not only enhanced anchor merchandising but also created a more welcoming, modern space, offering an improved shopping experience and increasing the appeal for visitors.
